iPhone 17 Series Sees Major Price Cuts During Vijay Sales Apple Days in India

Big discounts, bank offers, and exchange bonuses available until January 4, 2026 leading to steep price drops across iPhone models

Indian consumers planning to upgrade to a new iPhone have a limited window to secure substantial savings as Vijay Sales rolls out its Apple Days sale.

Running from December 28, 2025 to January 4, 2026, the special retail campaign brings significant price cuts, instant bank cashbacks, exchange bonuses, and no cost EMI options on a wide range of Apple products.

The highlight of the sale is the newly launched iPhone 17 lineup, including the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max.

Alongside these, older models such as the iPhone 16, iPhone 16e, and iPhone 15 have also received notable price reductions, making the event one of the most attractive Apple focused sales currently available in India.

According to information listed on the Vijay Sales website, the Apple Days campaign covers iPhones, MacBooks, iPads, and accessories, combining multiple benefits to reduce effective prices.

Buyers can take advantage of instant cashbacks, exchange bonuses on old devices, reward points, and flexible EMI plans.

On the standard iPhone 17, customers can receive up to Rs 4,000 as instant cashback when using select credit cards, along with no cost EMI options.

In addition, Vijay Sales is offering an exchange bonus of up to Rs 9,000 and VS points worth Rs 3,000, which are applied as a discount at checkout.

Similar benefits extend to the Pro models.

The iPhone 17 Pro and Pro Max are eligible for instant cashback of up to Rs 4,000, no cost EMI on credit cards from ICICI Bank, IDFC First Bank, and SBI Card, and an exchange bonus of up to Rs 9,000.

The sale is not limited to iPhones alone.

MacBooks are being offered with instant cashback of up to Rs 10,000, along with no cost EMI options and an exchange bonus of up to Rs 10,000.

Apple iPads come with instant cashback of up to Rs 3,000 and similar EMI benefits, while AirPods are available with an instant cashback of Rs 2,000.

These combined offers significantly reduce the effective purchase price, especially for buyers upgrading from older Apple devices.

Several iPhone models are now available at reduced prices during the sale period.

Some of the most notable deals include:

The iPhone 17 Pro with 256GB storage is currently priced at Rs 1,25,490.

This reflects a discount of around 7 percent from its original launch price of Rs 1,34,900.

The iPhone 17 Air has emerged as one of the biggest beneficiaries of the sale.

The 256GB variant is available at Rs 94,990, down from Rs 1,19,900, marking a price cut of approximately 21 percent.

Higher storage variants have also seen sharp reductions.

The 512GB version is now priced at Rs 1,13,990 instead of Rs 1,39,900, while the 1TB model has dropped to Rs 1,24,590 from Rs 1,59,900, representing a discount of about 22 percent.

The iPhone 17 Pro Max with 2TB storage, the largest configuration in the lineup, is available at Rs 2,12,990 during the sale, compared to its earlier price of Rs 2,29,900, translating to a 7 percent reduction.

Older models have also become more affordable.

The iPhone 16 with 128GB storage is priced at Rs 60,990, down from Rs 69,900 after applying instant cashback and exchange bonuses.

The iPhone 16e with 128GB storage is seeing one of the steepest percentage drops, now available at Rs 50,990 instead of Rs 59,900.

The iPhone 15 with 128GB storage has received a price cut of around 14 percent and is currently selling at Rs 51,490, making it a compelling option for buyers looking for a relatively newer iPhone at a lower cost.

The iPhone 17 is powered by the A19 chipset and features ProMotion display technology, along with splash, water, and dust resistance.

It supports e SIM functionality and includes crash detection features for added safety.

The iPhone 17 Pro and iPhone 17 Pro Max build on this foundation with the A19 Pro chip, an aluminium unibody design, and a 48MP Pro Fusion camera system.

These models offer advanced optical zoom capabilities and support USB 3 for faster data transfers, targeting users who demand performance and professional grade photography.

The iPhone 17 Air is positioned as a balance between design and power.

Equipped with an A19 Pro chip, Ceramic Shield protection, an Action button, and all day battery life, it is designed for users who want a lightweight and premium iPhone experience without compromising performance.

The iPhone 16e features the A18 chip with a 6 core CPU, 128GB of storage, and a durable design.

It offers a supersized battery and a 2 in 1 camera system, making it suitable for everyday use.

The iPhone 16 and iPhone 16 Plus were designed with Apple Intelligence capabilities in mind.

They feature improved camera controls, strong battery life, and are powered by the A18 chip with an Action button for quick access to functions.

At the top end, the iPhone 16 Pro and iPhone 16 Pro Max come with the A18 Pro chip, a 6 core GPU, a 12MP 5x telephoto lens, and support for 4K 120 fps Dolby Vision video recording.

These models also feature a titanium design and support MagSafe wireless charging up to 25W.

Vijay Sales also highlights several key factors buyers should consider when choosing an iPhone.

Display size and features play a crucial role, with Super Retina XDR displays available across most recent models.

ProMotion technology enables smoother scrolling and enhanced gaming performance.

Storage capacity is another important consideration.

While 128GB may be sufficient for casual users, those who store large amounts of photos, videos, and apps may benefit from opting for 256GB or higher variants.

Battery life has improved across newer models, offering all day usage with faster charging support.

Camera quality continues to be a strong selling point, with Fusion camera systems enabling high resolution photography, optical image stabilisation, and advanced video recording features such as 4K Dolby Vision.

Design preferences also matter.

Buyers looking for a thin and lightweight phone may find the iPhone Air appealing, while those prioritising durability and advanced features may lean toward the iPhone 17 Pro or Pro Max.

The Vijay Sales Apple Days campaign is scheduled to conclude on January 4, 2026.

With limited time remaining and strong demand expected for discounted Apple products, interested buyers are advised to check availability at nearby Vijay Sales stores or on the retailer’s official website.

With a combination of price cuts, bank offers, exchange bonuses, and EMI options, the ongoing sale presents one of the most competitive opportunities to purchase an iPhone in India this season, especially for consumers considering an upgrade to the latest iPhone 17 series.