OPPO to launch Find X9 Ultra and Find X9s in India in May, expands premium lineup with next generation camera technology
OPPO is set to strengthen its presence in India’s premium smartphone market with the upcoming launch of the Find X9 Ultra and Find X9s in May 2026. The new models will expand the company’s Find X9 Series to four devices in the country, giving buyers a broader range of flagship options focused on imaging, design, and high end smartphone performance.
The announcement comes months after OPPO introduced the Find X9 and Find X9 Pro in India in November last year. With the addition of two more devices, the company is signaling a stronger push into the premium category, where competition has intensified among major smartphone brands.
OPPO expands Find X9 Series in India
Once the new launches arrive, the Find X9 family in India will include the Find X9s, Find X9, Find X9 Pro, and Find X9 Ultra. The expanded lineup is expected to help OPPO target different premium price segments while maintaining a consistent focus on flagship level features.
The company says the move is aimed at offering users more choice in the premium smartphone space. Rather than relying on one or two top end models, OPPO is creating a wider ecosystem within the same series, allowing consumers to choose based on camera needs, design preferences, and performance expectations.
This strategy reflects how smartphone brands are increasingly diversifying their flagship ranges to attract both mainstream premium users and photography focused buyers.
Find X9 Ultra to lead with advanced camera hardware
The Find X9 Ultra will sit at the top of the lineup and is being positioned as the most advanced model in the series. OPPO says the phone will introduce its next generation Hasselblad Master Camera System, powered by the company’s LUMO Image Engine.
That combination is designed to merge premium optics with computational photography enhancements, helping deliver strong image quality across multiple shooting conditions. The focus appears to be on consistent performance whether users are capturing portraits, landscapes, low light scenes, or zoom shots.
One of the standout features confirmed so far is a 50MP 10x optical telephoto camera. This lens is expected to target users who want long range mobile photography without sacrificing clarity and detail.
Telephoto systems have become a major battleground in flagship smartphones, especially as users increasingly depend on phones for travel photography, wildlife captures, sports events, and creative content. A 10x optical setup could place the Find X9 Ultra among the more aggressive camera focused launches in the Indian market this year.
Hasselblad partnership remains central
OPPO’s collaboration with Hasselblad continues to be a major part of its flagship identity. The camera brand is known globally for professional imaging heritage, and smartphone makers have increasingly leaned on such partnerships to improve color science, lens tuning, and pro photography credibility.
According to the company, the Find X9 Ultra is built for users who depend on their smartphones for both still photography and video creation. That suggests OPPO may also emphasize cinematic video tools, portrait enhancements, and creator focused editing features when the phone officially launches.
Additional camera details are expected closer to the May debut.
Find X9s targets premium users seeking balance
Alongside the Ultra model, OPPO will also launch the Find X9s. While not positioned as the top tier device, the X9s is being described as a flagship smartphone designed for versatile photography and everyday content creation.
The device will also benefit from OPPO’s imaging platform and the company’s collaboration with Hasselblad. OPPO says it is built for a wide range of real world use cases including portraits, landscapes, travel content, and social media creation.
That positioning suggests the Find X9s could appeal to users who want premium imaging and flagship features in a more accessible package than the Ultra model.
This two tier strategy is increasingly common in the smartphone industry, where brands launch an Ultra device for enthusiasts and a more mainstream flagship for users seeking value within the premium segment.
OPPO bets big on India’s premium smartphone demand
India remains one of the fastest growing smartphone markets globally, and the premium category has shown rising demand over the past few years. Consumers are upgrading to devices with stronger cameras, premium materials, better displays, AI powered features, and longer software support.
By expanding the Find X9 lineup, OPPO appears focused on capturing a larger share of buyers considering flagship phones in 2026.
The company’s local manufacturing footprint may also strengthen its position. OPPO India operates a major smartphone manufacturing facility in Greater Noida, Uttar Pradesh, spread across more than 110 acres. According to the company, the plant is capable of producing approximately 200 smartphones in under 10 minutes through multiple production and testing lines.
That local presence can help with supply chain efficiency, faster distribution, and stronger after sales support in the Indian market.
Official statement from OPPO India
Goldee Patnaik, Head of Communications at OPPO India, said the response to the Find X9 Series has been encouraging.
According to the company, the new launches are part of OPPO’s commitment to delivering a premium smartphone experience while making advanced imaging technology available to more users. The brand says the devices are designed to help users capture, create, and share content with greater flexibility and confidence.
Pricing and availability details awaited
OPPO has confirmed that pricing, availability, and the official launch timeline for both the Find X9 Ultra and Find X9s will be announced closer to the May launch event.
Those details will be closely watched, especially as pricing will determine how aggressively the new devices compete against flagship offerings from other major brands in India.
What this launch means for buyers
For consumers, the expanded Find X9 range could mean more choice in a segment often dominated by a limited number of premium options. Buyers looking for advanced zoom cameras, professional imaging tools, and premium design may find the upcoming launches worth watching.
If OPPO delivers competitive pricing along with the promised camera upgrades, the Find X9 Ultra and Find X9s could become important additions to India’s premium smartphone market in 2026.
Bottom line
OPPO’s decision to bring the Find X9 Ultra and Find X9s to India shows growing confidence in the country’s premium smartphone demand. With a four model flagship lineup and a strong focus on next generation imaging, the company is preparing for a more serious challenge in the high end market.
The spotlight now shifts to the official May launch, where pricing and full specifications will determine whether the Find X9 Series can turn camera innovation into commercial success in India.
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